WhatsApp 9 min read
WhatsApp templates that actually get replies
Ten Meta-approved template patterns for follow-ups, quote sharing, payment nudges and post-trip reviews — with copy-paste text.
Meta requires templates for business-initiated messages. Written well, they double reply rates. Written badly, they get you rate-limited.
Pattern 1 — Fresh inquiry
Hi {{1}}, this is {{2}} from TraWe Holidays. Got your Bali inquiry — can I call you at {{3}}? Reply YES to confirm.
Pattern 2 — Quote shared
Hi {{1}}, your Kerala itinerary is ready. View it here: {{2}}. Any questions I will be on WhatsApp all day.
Pattern 3 — Payment nudge
Hi {{1}}, friendly reminder — the deposit for your {{2}} trip is due {{3}}. Pay in one tap: {{4}}
Full ten-template pack is in the app under Communications → Templates → Recipes.